Originally from the canton of Vaud, Aimé Pouly embodies the clear-sighted, intelligent and slightly mischievous baker who is deeply passionate about his craft. He knew how to build a connection between tradition and the adventure of running a company. Over the last 25 years, this artisan- entrepreneur – who has built an impressive empire – has never stopped looking toward the horizon, guided by his long-standing instincts and patiently shaping his success through craftsmanship consistently focused on quality and tradition.

1993
CREATION OF “PAIN PAILLASSE”, A MAJOR SUCCESS Filing of trademark and patent applications for the recipe.
1994
ADVERTISING CONTRACT Advertising agreement with a taxi company: 50 Geneva taxis displaying Pain Paillasse® ads.
1995
ACCEPTANCE OF THE PAIN PAILLASSE® TRADEMARK AND PATENT APPLICATIONS Sale of the first 4 licences in French-speaking Switzerland (Lausanne, Vevey, Verbier, Montana-Crans).
1998
CREATION OF THE FIRST FRANCHISE ABROAD IN GERMANY
2002
CREATION OF THE COMPANY PAILLASSE MARKETING SA Official launch of the three “Pain Paillasse®” varieties: Light, Dark and Rustic.
More than fifty Swiss bakers adopt the Pain Paillasse® concept.
2003
PAIN PAILLASSE® SOLD IN ITALY, NORWAY, THE NETHERLANDS, SWEDEN, LUXEMBOURG, BELGIUM AND DENMARK Fifty additional bakers join the network as Paillasse franchisees.
Introduction of the first varieties; Paillasse® Olive Bread becomes a phenomenal success.
Sponsorship with Miss Suisse Romande, Emilie Boiron.
2006
PAIN PAILLASSE® CONTINUES ITS INTERNATIONAL JOURNEY Expansion into Austria and France; more than 800 sales outlets now offering Pain Paillasse®. Laurianne Gilliéron, Miss Switzerland 2005, featured in a commercial and various Paillasse® advertisements. Hungary joining the Paillasse franchise network. Creation of the Rustic Croissant and the Rustic Braid.
2009
A YEAR OF EXPANSION AND VISIBILITY Lolita Morena, model and TV presenter, named Pain Paillasse® ambassador for two years Creation of Pain Paillasse® PureSpelt, expanding the core product range. Romania and Slovakia join the Paillasse® network. F1 driver Sébastien Buemi serving as Paillasse® ambassador until 2014.
2010
A MAJOR PARTNER McDonald’s, the fast-food giant, chooses to use “Pain Paillasse®” for its Beef Deluxe and McRomandie products in Switzerland. “Pain Paillasse®” awarded a medal at the Swiss Bakery Trophy during the Salon des Goûts et Terroirs in Bulle.
2011
GREECE ACQUIRES THE PAILLASSE® LICENSE Paillasse® becomes a sponsor of LHC (Lausanne Hockey Club).
2013
20 YEARS — AND THE SUCCESS CONTINUES Pain Paillasse® celebrates its 20th anniversary, expanding its presence to Greece, Russia, the Czech Republic and Mexico. Breadway becomes our partner in the Czech Republic, an innovative company that blends traditional know-how with advanced technology.
2014
2 NEW COUNTRIES Mexico and the Czech Republic.
2016
MASTER LICENSE AGREEMENT SIGNED Signing of a master license for the Nordic countries with Lantmännen, a major player in the milling industry in Northern Europe. A fine crop of medals at the SBT.
2017
TWISTED ARMS CAMPAIGN + ITQI MEDALS
2018
PAILLASSE’S JUBILEE
2019
OPENING OF THE NORTH AMERICAN AND RUSSIAN MARKETS
2020
EXCLUSIVE INTERNATIONAL LICENSING AGREEMENTS Master license agreement with AKO in Poland, a specialist in mixes for artisanal bakeries. Exclusive license in Portugal with PANIDOR, a family- owned business and market leader in the retail bakery and catering sectors.
TO BE
CONTINUED